About Me

Talk about a white-knuckle ride.

So, I decided in my early forties to change careers. No, I wasn't in crisis mode.  I didn't dye my (remaining) hair, nor did I rush out to get a tattoo or a convertible. I considered converting my 401k into Bitcoin, but alas, we all make decisions we later regret.

I've taken a lot from each professional role I've played, like loss prevention, where I learned how to be an auditor, a trainer, and a corporate barker (presenter). Later, as a production manager for a marketing agency, I mastered the art of digital press (and pre-press) operations, variable data printing, direct marketing, and database marketing. I also collaborated with world-class branding experts, graphic designers, and marketing strategists from the luxury real estate industry.

So why the change?

For one, when you get the opportunity to finish getting a degree that eluded you for decades, you gotta jump on it. Especially when your children—and your parents—get to see it happen. 

I realized it doesn't matter which of life's acts you're currently in—the important thing is doing what you love while you're still on stage.

My Priorities: Practicality and Meaningfulness

Brand communication should first be practical. It should target the right audience with the appropriate tone. It conveys a message that defines your USP, builds authority, and extends a clear and relevant offer to the interactor.

Second, and equally important, is the meaningfulness of the message and how that embodies your organization's values. If your brand is upbeat and fun, your copy should be an extension of that personality. If you are stoic and ultra-professional, a more minimalist approach is necessary.

On a Personal Note...

I'm a huge fan of baseball, hockey, cooking, world music, and my amazing wife. I can't imagine where I would be without her. She puts up with my clutter and persistent questions regarding the whereabouts of items misplaced within said clutter.

I've been told I'm better at karaoke than expected. However, my willingness to dance in public is rarely embraced.