As the production manager at a marketing firm specializing in high-end direct mail, I learned the design-print-mail ecosystem: from personalized distribution lists (geographic farming) to the bundling and sorting requirements at the post office.
With EDDM, you pick the carrier route and leave the rest to me.
If you prefer a boutique approach to smaller, targeted groups such as past clients, try using variable data printing to personalize every piece. I'll walk you through the process and help you avoid common mistakes. Trust my decade of experience in the print-mail ecosystem to determine whether it's right for you and your campaign.